Hallmark Applications and Registrations

Trademark applications (and registrations) provide you with the tools to protect your business and investment; in realization they will become your most worthy business asset. There is a misconception that registering a company, purchasing the fields and registering for tax purposes provides you this legal rights to protect your brand. This is simply not the case; only an authorized trademark can provide you with the legal backing to secure your venture and its future treatments.

Questions often arise to whether to register a trademark. The simple answer is that it is imperative, providing the only form of protection that provides exclusive legal rights to utilize the company trademark for your specific goods and services, both in the offline and online environments; affording the business the capacity to stop others from the brand and potentially damaging the reputation of enterprise enterprise.

In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Insurance policies logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and services. The inclusion of a written description of your business’ offerings provides the legal specifics of policy. It is important that the range of products and/or services that the organization produces is correctly classified into one of the 45 separate categories available.

It is important to focus on that trademark applications are country specific. For instance, this means that should you have a trademarked business in New Zealand that happens to be trading, or is proposing to trade, in Australia you should protect the company and business conception nationwide too. Having rights into the brand, logo and product offerings in New Zealand does not mean you have got the same rights in Australia; a separate trademark application must be wrote.

The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on a ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights to use the trademark. Once computer software is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the application. However, objections are rare and the majority of trademark applications progress straight through to registration. When the trademark status objected registration is approved, the business will receive certification and approval for the exclusive user among the specified trademark for the range of goods and services sent applications for under the application.